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In this qualitative study, I will interview four librarians in a public library with high per capita circulation but that chooses to use very little (if any) internal or external marketing, as well as interviewing two librarians in libraries of comparable circulation that do implement marketing plans. I will use this information to help determine what causes some libraries to ignore marketing as a means to increase overall circulation.
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Comments (2)
Oops... that's mine there. Forgot to put my name at the bottom.
Posted by Kate Whyte | March 3, 2009 4:31 PM
Posted on March 3, 2009 16:31
Terrific!
Posted by Alecia Jackson | March 3, 2009 7:23 PM
Posted on March 3, 2009 19:23